Topics are well-presented and done so in a logical format/layout. Business Communication program at St. Thomas practical curriculum will give you a solid understanding of business fundamentals and background knowledge and skills in human message exchange. Still it seems like it would be easily customized, which is a plus. I was impressed that the hyperlinks to additional resources at the end of each chapter were still active. It's a large public university in a large city. The sections were easy to read and were divided adequately. Find Communication Skills for University Success at Minnesota School of Business-Waite Park (Minnesota School of Business-Waite Park), along with other Health in Waite Park, Minnesota. Each chapter is effectively mapped out with subheadings so you could easily find the topic that you need. I enjoyed the introductory exercises and the learning objectives presented in each section. Coverage seems to be missing of social media as business communication (mentioned as a communication channel but not otherwise addressed specifically) and of how to... I did enjoy using it. Found it clear and logical. Effective business communication requires people skills, language skills, and the finesse to say things the things you need in a way that gets your goals met. I really enjoyed reviewing this text and think that countless students can benefit from the information and concepts it contains. read more. There are no interface issues, except that there is not much to excite the reader into reading. Perhaps overall chapter groups or headings might help resolve this issue. The overarching principles of business writing (clarity, knowing audience, understanding context, bottom line on top, concision) are not likely to change any time soon. virtual distributed teams). Contains an vast array of business communication principles applicable to today's business environment. In addition, some of the seminal publications which may not be as recent but are essential sources are also referenced. As a reader, I do not have a clear sense as to why chapters appear in a particular order. Great sources of additional information if the student is interested in searching for it. The organization raised some questions. This is often effective. More examples of intercultural business writing would be helpful, though. I was also able to breakup information and organize in a way that best fit the flow and schedule of my teaching. I found no issues with this book. Excellent choice for an upper level business writing course. This book is very easy to navigate. Here concepts of communication are clearly articulated enough to additionally demonstrate how writing inaccuracies leads to business miscommunications. I believed the last chapter of the book, Chapter 19, could have appeared somewhat earlier in the book. It's no worse than the majority of books in the area, but I wish it were better. In Chapter 9: Business Writing in Action, for instance: What is provided is accurate, just somewhat inadequate. Each area of the field is covered substantively and with effective examples. I quickly find the section I wanted and go straight to whatever page I wanted. Some sections are really focused on overall rhetorical styles and classical rhetoric, with a bit of business window dressing. It has numerous helpful exercises in each chapter and ideas for further exploration of the subject matter. I found the content of the chapters accurate and up-to-date. Overall, a detailed process of business communication is shown in readable and clear style. This text covers all areas of the subject appropriately and provides a good Table of Contents. For the presentation of grammar and mechanics, I would supplement with more genre-specific projects, but the succinct and broad overview of grammar makes a good basic resource. I added a few modules to address today's social mediums in more detail. I compared this book to a couple of others I have seen in recent years and the flow was "off." This book has a few errors throughout--spaces missing between words, inconsistent formatting, lack of first line indents for paragraphs, etc. read more. Relevant in today's dynamic business environment. topics like writing styles, active reading, writing a summary, and assessing writing situations to more practical areas like conventions, revision, and checklists. The text is organized well and can be navigated seamlessly with how each section is labeled. A narrower focus and an emphasis on key ideas would be very helpful. The book covers everything that one would want to teach in a business communication course. As certain ideas are linked (to inform, to persuade), internal links would have been appreciated. For example, it includes
The book includes learning resources and... The text is well-formatted and presented, but it is a lot of repetitive-looking material, with little breaking up the few formatting and interface choices that have been made. Incorporating different examples could be especially important in the International and Intercultural Business Communication chapter. It is definitely a broad, general overview of the subject matter. Free of major grammatical errors. The words used were outdated at the least and mildly offensive. Reviewed by Carrie Gay, Adjunct Professor, J. Sargeant Reynolds Community College, Richmond, VA on 2/8/17, This book is very comprehensive. LinkedIN, Twitter, Instagram and to some extent Pinterest have proven their marketing prowess and are structured enough to teach the business applications. Consistent topics covered in Business Communication in Success text compared to other Business Communication texts. The Master of Arts in Communication Studies, which is geared towards students who wish to pursue … This text covers all the areas I would want to cover in my 300-level business writing class, including non-verbal communications and international communications, two topics I find are often underrepresented in many texts. I used this book for a recently business communications course. read more. Business norms may change, but the main focus is on underlying writing and rhetorical competency, and any updates will be relatively easy and straightforward to implement. It tries to do too much for one text. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. 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